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20/20 Club: Conference Deliverables

As the Principle Creative I did a complete new brand development from start to finish for the top 20 producers of Variable Annutiies. This marketing campaign won the Award of Excellence from IFCA. As creative lead I felt transforming the out-dated design into a modern design was key to the success of this campaign. Keeping with the AIG brand I pushed the edge of the box slightly by using color transparencies/multiply effect to create secondary and tertiary colors. I kept with geometric shapes and san serif typography to accentuate the modern brand look. The rebrand included: logo design, notecards, exhibit booth, conference signage, speciality gifts, emails, print materials, etc. It was highly by senior executives and were “wow”ed with the overall execution.